Czech Republic Business Citation Sites & Directories
Written by Muhammad Adeel
Senior SEO Consultant · Updated July 2026
Firmy.cz, Seznam's business directory with more than 600,000 listings, is the directory Czech citation guides name first, and it carries real weight specifically because Seznam.cz (the dominant Czech-language search engine alongside Google) prioritizes businesses registered in its own ecosystem. Mapy.cz, also Seznam-owned, adds map-integrated listings. Neither is the official government registry: that's ARES, a free gateway to company, VAT, and trade-license data run by the Ministry of Finance. This matters most in Prague and Brno, the Czech Republic's two most contested local-search markets.
How this list was compiled
Every entry here was checked against at least two independent sources before being added. ARES was specifically confirmed as the correct free official gateway, distinct from Firmy.cz and Mapy.cz, which are commercial Seznam products referencing overlapping but not identical data.
Foundational
Google Business Profile, Firmy.cz, Mapy.cz, and the official ARES registry gateway. Seznam.cz, not just Google, drives meaningful search share in the Czech market, which raises the weight of Seznam's own directories here.
The listing every other Czech check on this page ultimately gets compared against.
Seznam's business directory and the largest in the Czech Republic, with more than 600,000 listings. Carries added weight given Seznam.cz's significant share of Czech search traffic.
Seznam's map-integrated business listing product, distinct from Firmy.cz and worth claiming separately.
The official free government gateway to company, VAT, and trade-license data, run by the Ministry of Finance. No listing to submit, but registered details should match every other entry here.
Smaller share of Czech search traffic than Google or Seznam, but the free listing takes only a few minutes.
Shapes the Apple Maps listing, relevant given how many customers now search there directly.
General Directory
Fills out coverage beyond the foundational tier.
Established Czech business directory commonly recommended alongside Firmy.cz for broader coverage.
Global directory with Czech coverage, spanning many business categories.
Location-based discovery site with Czech business listings; traffic has declined from its peak but the location data still feeds other apps.
Review Platform
Worth claiming for consistency alongside Google reviews.
Useful for services, retail, and restaurants, though adoption is more modest than Google reviews or Firmy.cz reviews.
Genuinely used Czech review destination for online and service businesses, separate from Google reviews.
Social
Google reads NAP consistency here too, even though these aren't citation sources in the traditional sense.
Often the first place a Czech customer checks for hours, photos, and recent activity.
More valuable to businesses whose finished work is visually convincing on its own.
What a B2B buyer typically checks first before trusting a new supplier.
Frequently Asked Questions
Is Firmy.cz the official Czech business registry?
No. Firmy.cz is Seznam's commercial directory. The official government gateway is ARES, run by the Ministry of Finance.
Why does Firmy.cz matter more in the Czech Republic than a similar-sized directory might elsewhere?
Because Seznam.cz holds meaningful Czech search market share alongside Google, and it's been reported to prioritize businesses registered in its own ecosystem, including Firmy.cz.
Do I need both Firmy.cz and Mapy.cz?
Yes. They're separate Seznam products, not the same listing duplicated, so both are worth claiming for foundational coverage.