Brand Authority Audit for AEO: Scoring Entity Presence, AI Narrative Sentiment, and Content Signals
A brand authority audit for AEO systematically scores your entity presence, AI narrative sentiment, and content authority signals to produce a prioritized improvement roadmap. This 130-point audit framework covers the three layers most predictive of AI brand citation success: entity recognition (Wikidata, Knowledge Panel, sameAs network), AI-measured brand sentiment (Perplexity, ChatGPT, Gemini), and the content and backlink authority that determines AI citation eligibility.
For entity building, see Brand Entity Building. For technical audit, see Technical AEO Audit.
Brand Authority Audit - 3 Sections (130 points total)
Organization schema complete on all pages
Name, url, logo, description, sameAs, contactPoint, address all populated. Run Rich Results Test to validate.
Wikidata entity (Q-number) exists and is accurate
Check wikidata.org/wiki/[YourBrandName]. Verify all statements are current. Absence = highest-priority entity fix.
Wikipedia article exists (if eligible)
Check wikipedia.org for your brand. A Wikipedia article provides the highest-authority entity anchor. Not all brands qualify - requires demonstrable notability.
Google Knowledge Panel appears for brand search
Search your brand name in Google. Knowledge Panel presence = recognized entity. Absence = entity disambiguation gap.
sameAs network → 6+ verified platforms
LinkedIn, Twitter, Facebook, Wikidata, Crunchbase, G2, YouTube - each linked in Organization schema sameAs array.