Swedish Business Citation Sites & Directories
Written by Muhammad Adeel
Senior SEO Consultant · Updated July 2026
Eniro.se and Hitta.se are Sweden's two dominant local search and directory portals, both offering phone directory, web search, and maps functionality rather than a simple listing page. Beyond that pair, Allabolag.se is worth understanding specifically: it isn't the official registry itself, but a commercial site that aggregates data from Bolagsverket (the actual Swedish Companies Registration Office) and presents it in a more accessible, searchable format. Getting this consistent matters most in Stockholm and Gothenburg, Sweden's two most contested local-search markets.
How this list was compiled
Every site here was checked against at least two independent sources before being added. Krak.se was deliberately excluded: it's a Danish directory, not a Swedish one, despite turning up on some Sweden-specific citation lists circulating online, and including it would repeat that mix-up rather than catch it.
Foundational
Google Business Profile, Eniro.se, Hitta.se, and Bolagsverket, the official Swedish Companies Registration Office.
The listing every other Swedish check on this page ultimately gets compared against.
One of Sweden's two dominant local search portals, combining phone directory, web search, and maps.
Eniro's main competitor and the other half of Sweden's dominant directory pair.
The official Swedish Companies Registration Office. No listing to submit, but registered details should match every other entry here.
Smaller share of Swedish search traffic than Google, but the free listing takes only a few minutes.
Determines how the business is presented to anyone searching via Apple Maps or Siri.
General Directory
Allabolag.se aggregates official Bolagsverket data into a more accessible format; it isn't the registry itself.
Sits within the same multi-country Cylex directory network active in over thirty markets.
Aggregates Bolagsverket registry and annual report data into a searchable, more accessible format. Not the official registry itself, but a commonly checked commercial layer on top of it.
Global directory with Swedish coverage. Quick, free addition.
Pulls from roughly 400 million business listings worldwide rather than collecting original submissions.
Directory and classifieds hybrid active in more than fifty countries, including Sweden.
B2B / Industry
Worth prioritizing if the business sells to other companies rather than consumers.
One of the larger B2B company databases, following the same per-country structure Kompass uses across Europe.
Review Platform
Reco.se is Sweden-specific and worth claiming alongside the more familiar global platforms.
Worth claiming for consumer-facing businesses, though adoption is more modest than in Southern Europe.
Close to essential for restaurants, hotels, and tourism-facing businesses.
Sweden-specific review platform, distinct from the global players and worth claiming alongside them.
Social
Not citation sources in the usual sense, but Google still checks name and address consistency here.
Often the first place a Swedish customer checks for hours, photos, and recent activity.
More valuable to businesses whose finished work is visually convincing on its own.
What a B2B buyer typically checks first before trusting a new supplier.
Frequently Asked Questions
Is Allabolag.se the official Swedish business registry?
No. Bolagsverket is the official registry. Allabolag.se aggregates that data (plus annual reports) into a more accessible commercial site, but it isn't the government source itself.
Should a Swedish business list on Krak.se?
No. Krak is a Danish directory, not a Swedish one. It appears on some Sweden citation lists by mistake and offers no relevant value to a Swedish business.
Is Reco.se worth the effort alongside Google reviews?
Yes, for consumer-facing businesses. It's a Sweden-specific review platform some customers check independently of Google.