Wellness and Fitness AEO: WellnessActivity Schema, YMYL Health Content, and Voice Search
Wellness and fitness AEO spans a wide spectrum from general exercise advice (low E-E-A-T barrier entry) to therapeutic exercise for health conditions (high-YMYL with corresponding E-E-A-T requirements). The vertical is characterized by high voice search query rates (people asking fitness questions during workouts), strong local discovery needs (gym and studio selection), and a research-heavy consumer base that uses AI extensively for supplement and nutrition information.
See also Healthcare AEO and YMYL AEO.
Wellness and Fitness AEO - 2 Core Components
WellnessActivity schema
WellnessActivity and SportsActivity schema types enable fitness content to be machine-readable for AI fitness recommendation queries. Key properties: exerciseType (strength training, cardio, yoga, etc.), activity intensity level, equipment needed, target muscles or body areas, duration and frequency recommendations, and suitable populations. For fitness facilities: FitnessCenter as the LocalBusiness subtype includes hasMap, amenityFeature (pool, sauna, basketball court, etc.), openingHoursSpecification, and priceRange for class membership queries.
{
"@type": "SportsActivityLocation",
"name": "Pacific Yoga Studio",
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Yoga Classes",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Beginner Vinyasa Flow",
"description": "60-minute beginner yoga class",
"provider": {
"@type": "Person",
"name": "Sarah Chen",
"hasCredential": "RYT-500 Yoga Alliance"
}
},
"price": "22.00",
"priceCurrency": "USD"
}
]
},
"amenityFeature": [
{ "@type": "LocationFeatureSpecification",
"name": "Changing Rooms", "value": true },
{ "@type": "LocationFeatureSpecification",
"name": "Mat Rental", "value": true }
]
}