Real Estate AEO: Listing Schema, Agent Entities, and Hyperlocal Market Authority
Real estate AEO is fundamentally local AEO applied to property search, agent discovery, and market data queries. The opportunity: AI systems are increasingly asked local real estate questions that real estate professionals are best positioned to answer with hyperlocal authority - neighborhood data, local market trends, school districts, and property process guidance that national portals (Zillow, Realtor.com) answer with aggregate data rather than local expert depth.
For related topics, see Local AEO Basics and LocalBusiness Schema.
Real Estate AEO Schema Types
The three schema types most critical for real estate AEO - select each to see implementation and AEO use:
RealEstateListing
Schema.org's RealEstateListing type maps property listings directly to machine-readable format. Key properties: name (property title), address (PostalAddress), geo (GeoCoordinates), numberOfRooms, floorSize, price (via offers), and photo (array). Implementing this schema makes listing data extractable by real estate search agents and AI systems comparing properties.
numberOfRooms: 3, floorSize: { @type: 'QuantitativeValue', value: 1450, unitCode: 'FTK' }, address: { streetAddress: '123 Oak St', addressLocality: 'Austin', addressRegion: 'TX', postalCode: '78701' }