Insurance AEO: InsuranceAgency Schema, Policy Comparison Content, and Regulatory Compliance
Insurance AEO operates in one of the most competitive YMYL verticals - where Google, AI systems, and state regulators all impose quality standards that most content publishers struggle to meet simultaneously. InsuranceAgency schema, licensed agent author credentials, state-specific rate data, and regulatory compliance disclosures are the four non-negotiable foundations for AEO citation eligibility in the insurance vertical.
See also YMYL AEO and Finance AEO.
Insurance AEO - 3 Core Components
InsuranceAgency schema
InsuranceAgency schema typed as a LocalBusiness subtype marks up insurance agencies with properties that AI systems use for local recommendation queries ('best auto insurance agent in [city]'). Key properties: areaServed (geographic service area), knowsAbout (specific product lines: 'Auto Insurance', 'Life Insurance', 'Homeowner Insurance'), hasCredential (agent licensing - state license number and license type are critical E-E-A-T signals for YMYL insurance content), and taxID for entity verification. For national insurers, Organization schema is more appropriate - with the InsuranceAgency extending each local agency location.
{
"@type": "InsuranceAgency",
"name": "Coastal Insurance Group",
"knowsAbout": [
"Auto Insurance",
"Homeowner Insurance",
"Life Insurance",
"Commercial Insurance"
],
"areaServed": [
{ "@type": "State", "name": "California" },
{ "@type": "State", "name": "Oregon" }
],
"hasCredential": {
"@type": "EducationalOccupationalCredential",
"credentialCategory": "Insurance License",
"name": "California Insurance License #0F12345",
"recognizedBy": {
"@type": "Organization",
"name": "California Department of Insurance"
}
}
}