Different types of content are cited by AI Overviews at very different rates. FAQ pages with FAQPage schema are cited in approximately 72% of sampled queries (BrightEdge, Q3 2024). How-to guides with HowTo schema follow at 64%. Long-form guides without embedded FAQ sections come in at around 37%. Understanding which content format to use for a given query type is the most efficient way to improve AI citation rates without creating new content. The right schema type for your content format is covered in the AEO schema markup guide.
Content Type AEO Strength Profile
Select a content type to see its AEO signal profile across 5 dimensions. Scores are relative benchmarks from BrightEdge and Semrush AI citation studies (2024).
FAQ pages
Best for: Definition, How-to, Informational
Highest AI Overview citation rate of any content type. FAQPage schema required. Open each answer with a direct statement. Keep answers 40-80 words for optimal passage extraction.
AI Overview Citation Rate by Content Type
Percentage of sampled queries where each content type appeared as an AI Overview citation source. BrightEdge Generative AI Search report, Q3 2024 (n=50,000 queries).
Schema Stack Builder
Select a content type to see the recommended schema stack. Click any schema type to see implementation notes and required properties.
Recommended stack for FAQ pages:
Example passage pattern for FAQ pages
Q: What is schema markup? A: Schema markup is structured data added to a webpage as JSON-LD code that tells search engines the meaning and relationships of the content, enabling rich results and improved AI citation eligibility.